650 heels featuring strands of fishing wire are this season's must THE STORY OF JIMMY CHOO The brand traces its roots to a bespoke shoemaker named Jimmy Choo, based in the East End of London in the early 1990s, who catered to the global jet set, including Princess Diana.
The Jimmy Choo company was founded in 1996, when Tamara Mellon, OBE, then an accessories editor at British Vogue, discovered Mr Choo and recognizing a jimmy choo low heel niche in the luxury shoe market, she established the Jimmy Choo brand. Mr Choo's niece, Sandra Choi, joined the business as Creative Director. Jimmy Choo attracted outside investment and the company embarked on a significant expansion across product categories, channels and geographies. Mr Choo departed the company in 2001 and Ms Mellon departed in 2011. The first Jimmy Choo store was opened in 1996 on Motcomb Street in London, complementing a distribution in some of the most prestigious multi brand stores in the world. Two years later, the company expanded to the US, opening two stores in New York City and Beverly Hills. Today, Jimmy Choo encompasses a complete luxury lifestyle brand. Women's shoes remain the core of the product offer, alongside handbags, small leather goods, scarves, sunglasses, eyewear, belts, fragrance and men's shoes. The design direction is overseen by Creative Directors Sandra Choi and Simon Holloway, who together share a vision to create one of the world's most treasured luxury brands. Part of Labelux GmbH, a privately held luxury goods group, Jimmy Choo has more than 150 stores in 32 countries and is present in the most prestigious department and specialty stores worldwide. VIDEO: Retro Glam Jimmy Choo's Autumn Winter 12 Line: Most watched News videos Girls scream and climb over barriers as they evacuate Manchester Arena EXCLUSIVE: Ariana Grande plane arrives back in the US Blood seen dripping from victim leg after Manchester Moment bomb explodes at Ariana Grande concert Moment armed police storm of Manchester suicide bomber Police swoop in on suspect as part of Manchester investigation Sickening video warns of jimmy choo sandals online more attacks after Manchester Terrifying scenes inside Manchester Arena as crowd flee concert no problems here Manchester Arena announcement urges no panic Ariana Grande fans running away from venue after an explosion Children miraculously survive after spinning car hits them Crowds run through Manchester station in panic after jimmy choo gold boots bomb blast EXCLUSIVE: First photos of Ariana Grande since Manchester. Schoolgirl, 14, is named among latest victims of the. 'He was chanting Islamic prayers loudly in the street':. Theresa May warns a fresh terror attack is feared to be. PIERS MORGAN: The Manchester murderer may have been a. Lounging on a Libyan beach with his childhood mates, the. KATIE HOPKINS: Despite all the politicians' clichs of. Help for the homeless heroes: Millionaire West Ham owner. 'Like bits of fire': Mother and daughter share photos of. EXCLUSIVE: Ariana Grande's hero mom who helped bring. Mother of teen, 18, killed in Manchester terror attack. Tourists watch in horror as armed police arrest man. More than 24 hours on, desperate families still search. Here come the troops: Army sends 1,000 heavily armed. Horror on the M6: Lorry driver is arrested after four. She STILL doesn't wanna hold his hand: Melania leaves.
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